Human Color Forecaster Or Robot Stand-In? Who Would You Trust With Your Brand Identity? by Diantha Harris | April 2014 Fabulous post from Leatrice Eiseman on color forecasting and logos! Share this:EmailPrintFacebookPinterestTwitterMorePocketTumblrLinkedIn Comments 4 Comments Monica on April 21, 2014 at 11:21 pm Brilliant blog post! Interestingly enough, despite (that tone of) blue having claims to reliability, trust and honesty, I find I don’t like logos in (that tone of) blue. So far, my experience os said businesses has been that they were brilliant and reliable at the beginning, but not anymore, though they continue to try to maintain said claim. This includes Facebook. lifepotentials on April 22, 2014 at 1:36 am Interesting reaction! Companies send a message via their logos but if they don’t perform and deliver what they promise (something that is trustworthy, reliable etc.) no color will make up for any lack of poor performance or lack of integrity. I agree about FB. Taking a look at Google+ Monica on April 22, 2014 at 10:56 pm I’m more on google+ too, but without any results of any kind so far. People are not as present there, though I think it is laid out better, and images don’t get so scrunched they lose quality. We’ll see. I’m losing my patience with ALL social media. It’s becoming like filing taxes: a full time job. lifepotentials on April 23, 2014 at 12:23 am HA! I couldn’t agree more! Have a great day with the pups!